Forging a Dynamic Alliance of
Sales, Marketing and Customer Experience to
Amplify Your Market Presence and Propel Growth

What is Synchropy?

  • Synchropy is our cutting-edge platform designed to integrate sales, marketing, and customer experience into a cohesive and dynamic strategy.
  • Focuses on Bi-Directional Personalization, enabling pharmaceutical companies to engage customers and healthcare professionals in a uniquely personalized way.

Uniqueness of Synchropy

  • Provides a scalable solution for dynamic, personalized engagement through its proprietary Engagement Sites (ESites).
  • Employs advanced analytics to understand and adapt to customer behavior, driving more effective engagement activities.
  • Capitalizes on existing content using our dynamic omni-channel platform, driving engagement across multiple touchpoints.

Impacts and Benefits

Personalized Engagement Sites

  • Customized ESites for each representative, establishing them as subject matter experts and trusted advisors.
  • ESites adapt in real-time based on customer interaction, providing a uniquely tailored “curated” experience for each visitor.
  • Integrates email, social media, and representative-driven activities (like events and in-person interactions), funneling engagement back to the ESites.
Network of dynamic Engagement Sites (ESites)

Advanced Analytics and Reporting

  • Synchropy offers detailed engagement tracking and insights, including an exclusive Engagement Score to measure representative effectiveness.
  • Assists in identifying upselling/cross-selling opportunities and potential retention threats, informed by comprehensive data analytics.
Proprietary Engagement Score

Innovative and Disruptive

  • Synchropy stands at the forefront of digital transformation in customer engagement, offering unparalleled Bi-Directional Personalization and data utilization.
  • Demonstrated success in increasing engagement effectiveness, enhancing customer profiles, and driving strategic decision-making.

A new, scalable way to build customer relationships

The Synchropy platform is the enabler for direct personalized engagement between company representatives and their customers.

Heron Martech
919-274-3892
Based in Raleigh, NC
Reid Overcash

Reid Overcash
Chief Executive Officer
rovercash@heronmartech.com

John Brown

John Brown
Chief Technical Officer
jbrown@heronmartech.com

Marie Otto

Marie Otto
Chief Relationship Officer
motto@heronmartech.com

Please provide some basic information to access this content.